2019 SEO Research and Tips for Copywriters

2019 SEO Research and Tips for Copywriters

It’s always a good idea to learn search engine optimization. Here’s our breakdown of SEO tips, facts, and definitions for 2019!

  • The whole goal of SEO is to give the most helpful answer when someone searches your topic, Google wants the best pages to come up as # 1
  • Google measures how well you can answer questions that people search for – there are over 200 ranking factors
  • Google’s 2019 Measurement Tools:
  • Bouncing, Click through rate, Pogo sticking
  • Quality external links to page/internal links
  • Site reputation & authority
  • Use of images
  • Url length
  • Author’s reputation
  • Small # of outbound links to quality sites
  • “Bouncing” is when someone clicks on your site, then leaves almost immediately – which can be good if the link they clicked brought them the exact info they were looking for, so they had no reason to go to another page on your site and left
  • “Pogo sticking” is when someone goes through Google, clicking from link to link looking for good info, bouncing from site to site – which Google views as bad because those links are not providing the best information
  • Google Reputation measurement – Google cares about the reputation of the sites, the authors, the links, etc. and has many ways of measuring it
  • In 2019, Google cares more about your reputation online, that you are qualified, you are who you say you are, and that there are no other unbiased sources saying anything otherwise, than they care about backlinks, or older methods of ranking.
  • The most important factor Google cares about now is the user experience
  • Google’s “user experience” measurement tools: pogo sticking, content length, quality content, that answer to question is explained thoroughly and made clear to user, time spent on page, clean formatting and organization, use of images/multimedia, user interaction on page, over-monetization

Keyword research

  • Definition: the process of researching keywords and phrases people use in search engines, with the goal of utilizing them in creating content around those terms
  • How to generate a list of keywords for your site:
  • Brainstorm a list of topics related to business
  • Use Google suggestion to see what google suggests when you type in topics because you know a lot of people are searching them – you can also use Youtube suggest, wikipedia, reddit, and forums to see what people are searching for  
  • Look at ‘searches related to’ at bottom of google page
  • Head terms: one word searches
  • Body keywords: 2-3 words
  • Long tail keywords: 4+ words and highly specific, less competitive
  • You want to use keywords with a high search volume within your niche
  • There are different online tools that you can use to track keyword search volume, competition rankings, etc.
  • If a keyword does not have a high search volume, but has a high CPC – cost per click – then it’s useful to create content around it
  • Google Trends can help you analyze if that keyword is growing or dying in popularity

Source: https://backlinko.com/keyword-research

When using keywords throughout your page, you want them to sound natural and authentic, not like a robot typed it and insert keywords as often as possible

SEO Onsite Optimization

  • Definition: creating web pages that answer searcher’s questions, guide them through your site, and help them understand your site’s purpose
  • What you put in headers can be used by search engines to evaluate and rank your page, but don’t put too much emphasis on SEO importance when it comes to them, think about providing value to your audience
  • When using images on pages/posts, don’t just put up as many images as you can to generate SEO without them making sense to the audience, always use a decent amount of images so your page is presentable, user-friendly, and good quality
  • Compress images so your site doesn’t take forever to load
  • Internal links: helps people navigate your site, you pass ranking to outside pages that are linked to your site, and ensure that researchers can find all of your pages on search engine
  • Always make sure to update the urls on your links

Source: https://moz.com/beginners-guide-to-seo/on-page-seo

SEO Backlinks

  • Definition: also called “inbound links” or “incoming links,” are the links that are created when one website links to another – the link from one site to an external site
  • They are important because they inform search engines that others “vouch for you”
  • If many sites link to the same website, then search engines think that site is worth linking to and helps with SEO
  • Link building or link earning is the process of obtaining links from high-quality websites to give yours a boost